Top 3 Must-Have Technologies For Better SEO

If you want your e-business to thrive, your website needs to be in trending mode all the time. Apart from churning out interesting content, faster page loading, easy navigation, and security are some of the other hallmarks and prerequisites of a flourishing internet business.

All of us are pretty much hooked to our mobile devices. Picture a scenario where you are taking your dog for a walk and simultaneously checking some cool DIY blogs, or adding groceries to the cart— Relatable, isn’t it? However, how do you respond to slow loading, clunky website? Marred with frustration, you immediately take off for the next best option.

In short, to stay on top, you need to change with time and include potent methodologies to offer a seamless and gripping experience to your niche audience. Here are the top 3 website technologies that can help you achieve that.

1. Mobile responsiveness: 

As mobile internet searches surpassed the desktops around 2014 – 2015; Consequently, Google came up with a change in its algorithms which gave high rankings to the mobile optimized websites.

Here’s how Google identifies if you have a mobile-friendly website.

  • It doesn’t need installation of flash or other such software that are incompatible with the mobile OS.
  • Webpage fits perfectly to the mobile screen and nixes horizontal scrolls.
  • Perfect readability without text zooming requirements.
  • Thumb-friendly operations.

The good part is, Google applies the checking algorithm to the individual pages instead of the website. So, all the mobile-optimized pages of your website can still draw a rank individually during the search. When you decide to optimize your website, go a step further by making it ‘mobile-responsive’.

A mobile-responsive website doesn’t merely ‘readjusts’ but it responds automatically as per the device by loading site in a different format than its desktop version— usually in a single column.

2. Hypertext Transfer Protocol over Secure Socket Layer (HTTPS): 

The threat of Cyber-attacks is real, and it is never rational to leave your digital business at the mercy of God. Especially when you have got the necessary tools to safeguard it.
 HTTPS— a security protocol used primarily for financial pages, payment channels, email encryption and sensitive transactions is now finding it use across the web. Growing awareness about the virus attacks and spamming have brought the HTTPS implementation mainstream— The secure layer of sockets (SSL) encrypts information on the way to and from your site providing all-round security. 

3.Accelerated Mobile Pages (AMP):

21st century is the age of quick results, so can the internet be far behind? Looking at the growing need for lightning speed webpage access, Google and a few other technological giants collaborated on a project and soon came up with the mechanism called Accelerated Mobile Pages (AMP)— An open-source HTML plan committed to ultra-fast page loads.

By introducing AMP code to your webpage or blog, you can now improve its loading speed drastically.
The founders of the AMP project chose to make the code open-source so that all platforms, developers and publishers can work together to make the mobile internet browsing a more responsive and delightful experience.

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