Search engine optimization (SEO) is a sure shot strategy to improve your visibility in the search results and get you the much-needed traction. If you learn to use the SEO technique correctly, it can drastically improve your web ranking on the SERP (Search Engine Result Page) besides diverting considerable organic traffic to your website.
Here are some potent and tested tips which can make your website SEO friendly.
1.Using keywords wisely: Keywords are the catchwords or phrases which people generally use while searching for a particular product or service on the internet. While we all know that inserting the right keywords in blogs, articles and website content helps Google drive traffic to your webpages, however, you might not be aware that keywords should be incorporated in the design of your website too.
You can add these catchwords to optimize image, meta descriptions, header/footer links, filenames, navigation, attributes etc. to name a few.
2.Use flash elements carefully: Sometimes incorporating flash elements is essential; However, their overuse could backfire and make your website look clumsy and distracting. Eventually, it is going to impact your SEO rankings– Too many of them could make it tough for the search engines to comprehend your website, thus bringing the ratings down.
If you still feel compelled to add them, exercise restraint and use them sparingly.
3.Invest in intuitive and accessible website design: Designing is a crucial part of SEO, and it holds immense power, which could make or mar the popularity of your site.
In order to rank high on the search engine ratings, your website design needs to be adequately accessible; the webpages should be easy to navigate, site loading time should be reasonable, and your website should be compatible with all the devices and browsers. Ensure to compress images before uploading them to the website; this will cut down the loading time further.
Also Read : Top 3 must have technologies for better SEO
4.Text-based navigation system: Search engines, as well as visitors, use the navigation system to browse through different sections of the website. Hence, it is imperative to design it while keeping SEO in mind.
5.Proper redirection: Improper redirection or broken links could adversely impact your SEO rankings besides taking a toll on the traffic. When you remove a post, all the links directed to it will result in ‘404 error.’ 301 redirect is an excellent way of preventing traffic loss— it tells Google that the old webpage has been replaced by a new variant. Just make sure to add optimized keywords in the renewed permalinks.
The consistent use of tips mentioned above can tremendously improve your SEO rankings besides increasing the traffic influx.